Indian actress, VJ and Cadbury Girl Sophiya Haque dies of Pneumonia in London. Vous pouvez maintenant goûter aux oeufs Cadbury toute l’année ! One of those select few that did so was Cadbury. She developed a lung clot and pneumonia and in the early hours of 17 January 2013, she died in her sleep in a London hospital, while undergoing tests. Most people would have gone to the doctor. Died: 16 January, 2013, in London, aged 41 2:19. Rare clips of Sophiya Haque, a well-known VJ at Channel [V] India. Sophiya Haque (14 June 1971 â 17 January 2013) was an English actress, singer, video jockey and dancer. So much so that people even sing it on Smule, a social networking music application that provides lyrics and background music even while you sing! It simply pointed out that having a chocolate could make you happy. She was brought up by her mother, Thelma, a schoolteacher. Interestingly, many felt that the girl in the ad was popular VJ Sophiya Haque, so much that when Haque passed away in 2013, fellow actor Dia Mirza tweeted that she would never forget her “dancing with abandon on the cricket field in the Cadbury commercial”. Cadbury Sac de Mini Oeufs en Chocolat 80g – Un Paquet de 3 – Mini œufs en chocolat au lait solide dans une coquille de sucre croquante. Habituellement expédié sous 2 à 3 jours. But nothing quite works as well as a “feel good” and happy vibe. They were children in the ad all right. Candy and sweets were supposed to be a source of joy only for children. A cricket spin off…and a mistaken identity. The “Asli Swaad Zindagi Ka” jingle remains very popular to this day. For many, this ad remains the most popular of the series. 14,99 € 14,99 € (14,99 €/unité) Livraison GRATUITE. It was a time when India was in the early stages of liberalisation, with Manmohan Singh’s revolutionary budget having opened up the market and boosted private enterprise. In 2012, she appeared in BBC's Fairy Tales series and in 15 episodes of House of Anubis as Senkhara. Wah! Stuff that was not supposed to really excite adults, who were expected to be “over” such things, and have grown past them. Returning to England in 2002 she made her West End bow as Miss Mona in Andrew Lloyd Webber's "Bombay Dreams" and was also seen in 2005's "The Far Pavillions". R.I.P Sophiya Haque. There’s a taste in life…”, The ad ended with the line of the campaign “Asli swaad zindagi ka” (“The real taste of life”). Sophiya Haque (14 June 1971 – 17 January 2013) was an English actress, singer, video jockey and dancer. Vishal Dadlani: RIP Sophiya Haque, who along with Danny McGill + Nonie, started a revolution as India's first VJ's on MTV.They were proper megastars in '93. Kya swaad hai zindagi mein.”, “There is something special in all of us Former VJ Sophiya Haque passes away British Asian VJ and actress Sophiya Haque passed away this morning. Anubis (House of Anubis) est une série télévisée jeunesse américano-brittanico-belge en 115 épisodes de 22 minutes ainsi qu'un spécial de 70 minutes, basée sur Het Huis Anubis, la version originale belge et néerlandaise. Cable TV was making its presence felt and the State’s hold on the market was much looser. He writes about techn... read more, Akriti RanaAkriti Rana is based in Delhi and writes on technology and communicati... read more, Copyright © 2021 The Indian Express [P] Ltd. 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She is best known for playing the role … Over the years, the brand has made chocolate an essential part of happiness and celebration – from Khush Hai Zamaana Aj Pehli Tareekh Hai to Kuchh Meetha Ho Jaye, but Asli Swaad Zindagi Ka is perhaps where it all started. 114 likes. Haque was diagnosed with cancer before … VJ-turned-actor Sophiya Haque dies of cancer at 41; Cops, US team meet to thrash out row over extradition ‘Vaccination card’: Your toddler’s Health Passport What it however focused was on humans and how they were feeling, right through the ad. He remembered the ad as “the jingle that gave my first recognition more than twenty years ago” on his Facebook account. INGRÉDIENTS. The man behind the ad was one of the most famous in Indian ad history, Piyush Pandey.  In 2012, she starred as Soraya in Wah! Only Time Will Tell - … The brand changed the way we looked at the product that had been around for years, and indeed made it synonymous with happiness. Fondée en 1824, elle est rebaptisée en 1969 Cadbury Schweppes, à la suite de sa fusion avec Schweppes, puis retrouve le nom de Cadbury plc en 2008, après s'être séparée de toutes ses activités de boissons, vendues à Dr Pepper Snapple Group. The ad changed the way people looked at “adulting,” stressing how it does not have to be serious all the time. The ad showed an elderly man blowing bubbles for a baby, another one playing with his dog, an executive type dropping a piece of chocolate but still picking it up and eating it after blowing away the dust from it (and checking if anyone noticed), a young father handling his baby who seems to have soiled its diaper, a woman in a saree playing hopscotch with a little girl, a pregnant lady asking her husband to buy her a chocolate in the market because she needs it for the baby in her belly, two girls suddenly breaking into an impulsive fun run after nibbling some chocolate, a middle aged man juggling with a football while his wife watches in surprise, and ended with a boy throwing a chocolate to a girl who is going away in a bus. 4,9 sur 5 étoiles 12. Adults being child-like and yet being happy? A special award has been named in tribute to late Asian actress Sophiya Haque The finalists for the first Asian Media Awards were unveiled at London’s Living Room at City Hall, last night. Cadbury Inventor Find out more. More than 25 years after it was first screened, the ad still has a very good feel to it. ASIA PACIFIC - The death last month of actor Sophiya Haque marked the passing of one of Asia’s most popular television presenters. Cadbury — Mum’s Birthday TV Advert — 2018 This Cadbury advert is an absolutely touching storytelling, that describes the true and pure mother-daughter love . The ad did not highlight or make the product the hero – it barely had a few glimpses of the chocolate itself. Like the very best ads, “Asli Swaad Zindagi Ka” has a timeless element to it. This one however was in Hindi, right through. Baat hai Just as in the Hamara Bajaj ad, the jingle played a vital role. R Madhavan: 'RIP..Sophiya Haque, 1 of early VJ's in MTV, Cadbury model.Cannot forget her in "September Madathil in Alaipayuthe.Shocked and Saddened.' Sophiya Haque … Bollywood actress Dia Mirza wrote: “RIP Sophiya Haque…I’ll never forget you dancing with abandon onto the cricket field in the Cadbury commercial… (sic).” Sophiya began dance training from a very young age with Mary Forrester in her hometown of Portsmouth before training full time at The Arts Educational School London. Industry pays tribute to Sophiya Haque. The people featured in the ad came from different backgrounds, were of different ages, and different genders, but what they all shared was a simple sense of joy. Titled “Asli Swaad Zindagi Ka,” the campaign changed the whole perception of chocolates in India. Pooja Bhatt: Tragic news about Sophiya Haque. Ken Ghosh: Just heard sad news of the passing away of the live wire ex vj of channel v, sophia haque. Well, he should. She was duly corrected. Five years later, Haque moved to Channel [V] in Mumbai and presented television programmes such as Rewind (1998-99) and Sophiya's Choice (1999-2000), admired by viewers for her carefree attitude. But while it was a catchy line, the concept itself did not quite catch on. Popular in the 90s, VJ, Sophiya Haque, rose to fame in India with Channel V's show Sophiya’s Choice. It did not show any children eating chocolate but instead brought out the inner child that lies hidden in most of us. Kuchch swaad hai She attended the Priory School, Orpington, and took dancing lessons from the age of two and a half at Mary Forrester's Rainbow School of Dance before moving at the age of 13 to London (where she lived with her father, Amirul Haque, a restaurateur, and his second wife), training full-time at the Arts Educational Schools, London. But it too had largely stuck to the “sell it to the kids” formula. An adult could also get the simple joy that a child could get out of having a chocolate. Créez de bons noms pour des jeux, des profils, des marques ou des réseaux sociaux. And definitely not adults. One of the leading brands in the market was Cadbury, which had been selling chocolates in India for decades. (sic) R Madhavan: RIP..Sophiya Haque, 1 of early VJ's in MTV, Cadbury model.Cannot forget her in "September Madathil in Alaipayuthe.Shocked and Saddened. New Delhi, Fri, 18 Jan 2013 NI Wire. You have to remember the “Jalebi” kid from the ad. Chocolate had always been seen as something that had come in from the west – most chocolate ads were predominantly in English. For all the latest Entertainment News, download Indian Express App. Oliver Thompson, her agent confirmed her death. The actress Sophiya Haque who starred in Coronation Street has died days after being diagnosed with cancer. The idea was almost sacrilegious at that time, as it went against conventional “adults are serious” beliefs. In 1997, she moved to Mumbai to try her luck in films and became a well known VJ. Indian actress and Video Jockey at MTV channel, Sophiya Haque has died in London at the age of 41. , In 2002, Haque returned to the United Kingdom to star as Rani in Andrew Lloyd Webber's Bombay Dreams. But they were the ones that were hidden inside every adult! While all this was happening, a very gentle song played in the background. These were its lyrics: “Kuchch khaas hai hum sabhi mein That is because it highlighted simple joys that are constant throughout one’s life – the joy of playing with one’s dog, playing on the road, juggling a football, and of course, having chocolate. The composition of the song was relaxing, and very catchy (people actually liked listening to it, even without the video – check the Ad-ditional Facts below). It will cheer you up. For many, this ad remains the most popular of the series. Cadbury est une ancienne entreprise agroalimentaire britannique spécialisée dans les confiseries et les boissons non-alcolisées. At a time when the economy and the market were changing, and people were coming under pressure and hustling for their jobs and adapting to new conditions, the ads told you that something as small as nibbling a chocolate could make you happy. Welcome to the home of Cadbury - choc-full of history, news and tasty treats! Formes de Pâques – Un Paquet de 3. Haque was born Syeda Sophia Haque in Portsmouth, Hampshire to a Bangladeshi father and a British Jewish mother. Believe Ad or Not: Some Ad-ditional Facts. And that is what most of them try to do. It’s remarkable And if that does not tell you how effective the ad was, nothing will. The ad campaign we are referring to was released in 1993-94. Pritish Nandy: 'Sad. Kuchch baat hai hum sabhi mein And the tone was gently poetic. Cadbury Creme Egg x 24 Individual Eggs) 4,4 sur 5 étoiles 339. Indian Ad-age: How a jingle made Nirma sabki pasand! You can break stereotypes without offending. As far as adults went, chocolate had a slight romantic connotation at best (it was something you gave along with flowers to your date), but it was not seen as something that could be enjoyed by anyone at any time. It is not as if no one had tried marketing chocolates to audiences beyond children. She spent 11 years living in Hong Kong and India where she became a household name through her work with MTV Asia, Channel V and Bollywood films. Sophiya Haque was about to star in a new West End show last December when, on the eve of opening night, she was struck by terrible back pain. Every single person in the ad was happy. The answer was clear: by targeting adults. Today, if you feel low, one of the first things someone will tell you is to go have some chocolate, because they are sure it will make you feel better. It is Shankar Mahadevan. Some took to twitter to express their shock. There was no hard sell of the product. It actually became a hit in its own right. But how could you convince older folk to eat something that was almost as closely associated with children as toys were? Unlike many long ads (a minute was a long time in those days), the “Asli Swaad Zindagi Ka” ad did not have a storyline.  She was the youngest of three daughters. Je disais donc, OMG un martini aux oeufs Cadbury !! ACV: Can you talk a bit about raising money for cancer research and your friendship with Sophiya Haque? Sophiya acted in films like Snip, Bombay Dreams and The Far Pavilions. While there were many ads in the campaign, one in particular stood out.  Between December 2008 and June 2009, she played Poppy Morales, the barmaid and assistant manager of the Rovers Return, in Coronation Street and by coincidence, shared her dressing room with Coronation Street's Auntie Pam played by actress Kate Anthony, who was also her first cousin. 3:31. memorial dance for Sophiya - Duration: 2:19. modemslaves 218 views. Nimish DubeyNimish is a freelance writer based in New Delhi. Her first Bollywood film was Khoobsurat, and she later made several more including Mangal Pandey: The Rising. Khaas hai Indian Ad-Age | How Cherry Charlie made Cherry Blossom Shine | How ‘Mummy, I am Hungry’ made Maggi a household name in India | How Hamara Bajaj felt the heartbeat of a nation. Mais dans ce cas, vous ne seriez pas ici en train de regarder cette recette. From 1994, she began appearing on TV in India and in 1997 she moved to Mumbai full-time to work on the Channel V India service. That said, many old habits and traditions still remained firmly in place. It’s special She was the kind of person you had to meet to believe and I miss her every day. Sophiya appeared in several movies including "Mangal Pandey: The Rising" (2005) and also attracted much positive notice by dancing in a Cadbury candy commercial. How then could the brand expand its share? But it combined many slices of almost daily life that people could identify with.  She was diagnosed with cancer when she was working in the Michael Grandage production of Privates on Parade, playing the role of, Sylvia Morgan, a Welsh-Indian singer and dancer performing for the British troops in Malaya in 1948. She passed away early morning on January 16. View the profiles of people named Sophia Haque. We had been in four shows together, sharing a dressing room each time. The ad did not try to tell you to go out and have chocolate or say that chocolate was super good for you. Indian Ad-Age: How Lijjat Ad-ed value to the perfect Indian snack, Ramnath Goenka Excellence in Journalism Awards, Statutory provisions on reporting (sexual offenses), This website follows the DNPA’s code of conduct. Sophiya is an actor/ singer/ dancer/ model/ presenter with years of experience in all fields. The language of the ad played a vital role too. Interestingly, many felt that the girl in the ad was popular VJ Sophiya Haque, so much that when Haque passed away in 2013, fellow actor Dia Mirza tweeted that she would never forget her “dancing with abandon on the cricket field in the Cadbury commercial”. Remember the iconic celebration of Sophiya Haque shown in the 90s Cadbury ad when the male lead hit the ton. While the ad did not directly connect chocolate with happiness, the appearance of Cadbury’s Dairy Milk Chocolate every now and then, very subtly connected the two together. The minute long (a long time for an ad in those days) ad showed adults across different age groups doing routine things and just being happy. Surnoms, polices sympas, symboles et tags en relation avec Cadburys. That really was all there was to it: people being carefree and happy in an almost child-like manner, over seemingly little/routine things. The Indian Express is now on Telegram. DP: Sophiya was a good friend of mine for about ten years. Advertisements are meant to sell a product or a concept. Many have tried to achieve this, but very few have actually succeeded. Sophiya Haque was born in Portsmouth to a Bangladeshi father and a British mother. Soumettez vos surnoms amusants et vos gamertags sympas et copiez le meilleur de la liste. There is something remarkable in all of us “Asli Swaad Zindagi Ka” had it. Find out about Cadbury's COVID-19 response efforts. However, this limited its market, a market that was growing stagnant and not expanding rapidly (also because of the fact that Indian families were growing smaller). And the extent to which it succeeded can be gauged from the fact that Cadbury is still playing the “happiness equals chocolate” card. Cadbury FC READ MORE. Find out more. She was duly corrected. Employé de bureau maladroit et angoissé, Wesley Allan Gibson mène une vie morne, harcelé par sa patronne obèse qui ne manque pas une occasion de l'humilier, et trahi par sa petite amie, qui le trompe dès qu'il a le dos tourné. Sounds rather simple? Sophiya Haque was a popular … whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. Actress Sophiya Haque, best known for her stint as a video jockey on MTV, passed away in London on Thursday morning. However, a much greater challenge is to not just sell a product, but to change the way the target audience sees and perceives it, what the marketers like to call its “positioning”. , Pehli Nazar Ka Pehla Pyaar: Love at First Sight, "Sophiya Haque led a life as colourful as her repertoire", "Former VJ, actress Sophiya Haque passes away in London", "Obituary: Sophiya Haque, Bollywood actress, appeared in Coronation Street and in the west end", "Sophiya Haque: West End actress who also played Poppy Morales in", "West End actress Sophiya Haque dies at 41", "Former Coronation Street actress Sophiya Haque dies aged 41", "Indian actress and former VJ Sophiya Haque passes away", "Family of actress Sophiya Haque pay tribute to 'beautiful person' after shock cancer death", "Sophiya Haque's partner tells of last nights with star before her", "West End actress Sophiya Haque dies at 41, two weeks after being told she has cancer", https://en.wikipedia.org/w/index.php?title=Sophiya_Haque&oldid=992330900, Creative Commons Attribution-ShareAlike License, Dancer in Red Saaree opposite Akshay Kumar in song "zindagi ko bina pyaar koi kaise guzare", Singer/dancer in song 'Rasiya', Uncredited, This page was last edited on 4 December 2020, at 18:31. 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